Tens of thousands of US moms open The Mommy every weekday morning. Put your brand inside that habit and pay one way only: per verified click, on an open ledger you can read anytime.
No flat fees. No estimated reach. No invoice you can't audit.
More than 150,000 moms have subscribed since 2023. Each issue goes to the most engaged of them, a discipline that keeps the open rate above 60%.
Every issue is written by Danielle, one mom talking to another. And every subscriber has told us where she is: which week of pregnancy, how many months old her baby is, which birthday is next.
Run one, two, or all three. We keep the roster small on purpose.
The habit. Every issue goes to the whole active list and is read like a morning ritual by tens of thousands of moms. Each issue is published to the web, so you can read the sends you were in.
A week-by-week series segmented to the child's exact age. Each send is small by design: only the moms at exactly that week. Your placement meets every new cohort as it arrives — the week solids start, the week the crib converts, the week she's finally old enough.
A new subscriber's first weeks with us, in a series matched to her stage of motherhood. It's the highest-trust window we have, kept nearly ad-free on purpose. A few partners are invited in when the fit is unmistakable.
Scale on Monday, Wednesday, and Friday. Precision on Tuesday and Thursday. Either way, you're only billed when she clicks.
Four short things about the number you'd be paying for.
Every placement runs through go.themommy.news, our own first-party counting domain. She taps, the click is recorded, and she lands on your site with your UTM parameters intact. The whole trip takes a blink.
Bots, crawlers, and the email security scanners that "click" every link in corporate inboxes are filtered out. Repeat taps collapse too: if she taps your link three times in half an hour, that's one billable click.
Your UTM tags survive the trip, so every click we bill shows up in your own tools. You never have to take our number on faith.
Your rate is agreed up front, in writing, before anything runs. Add a monthly cap and billing stops there, no matter how well the clicks are running.
Every partner gets a private ledger at an unguessable link. No login, no software, updated hourly. On it:
Billing by Stripe. Your card stays with Stripe, never with us.
No setup fee. No minimums. Cancel anytime.
Tell us what you sell. We'll tell you honestly where it fits, and whether it doesn't. We only place offers a mom is actually ready for.
Your placements and rate agreed up front, in writing. Your ledger link arrives the same day.
Danielle writes the placement in the voice moms open. Clicks land on your ledger from the first morning, and you're billed monthly on the statement you've already been reading.
Tell us what you sell. We'll come back with where you fit and what a click should cost, usually within a day.